top of page

How to Prepare Your Business for the Next Crisis: Our Guide

Life is unpredictable, and that is exactly what the year 2020 turned out to be. What everyone experienced this year is a reminder that preparation is crucial for any business to survive. Before another crisis takes place, make sure that you and your business are prepared. Having a plan of action can help you manage the situation and come out on top.

During an emergency crisis, here are the two crucial things you should do:

Step 1: Think About the Business

First, carefully assess whether your business can survive the situation. Do you think it is best to first stay in hibernation mode and then think of how you can recover later? Or are you in a position to explore other opportunities that can help you sustain the business despite the crisis?

Step 2: Keep Your Customers Updated

After deciding what to do next, think about your customers. It is crucial to update them whenever your business goes through a serious struggle. Even if you are experiencing an unexpected turn of events, it is vital not to leave them hanging.

Think of ways to communicate with them amidst the limitations. If you can still provide your products and services, develop a system that will let your customers access them.

Preparing for a Crisis: Have a Contingency Plan

Make sure you have a contingency plan to ensure that you survive any challenges you face. It will act as your roadmap when responding to unexpected events. Your contingency plan's objective is to help your business resume regular operations after a disruptive event.

Here are other things to keep in mind:

  • Consult with other similar businesses. Ask for their insights and advice. Learning from their experience can help you make the necessary preparations.

  • Be as detailed as possible. Identify the potential threats to your business and plot down the actions that you will take if they happen. Having a detailed plan can help each department in your company identify what they need to do in times of crisis.

  • Review and adjust your plan, depending on your business's current situation. Your contingency plan must be doable and applicable to your business's current situation.

If your business maintains a website, you must have a robust backup system to secure all your data. If a server goes down, you can experience compromised data and even damage your brand's reputation and credibility. It can impact the user experience, and a missed sale can become a lost customer.

Minimize the risk of website downtime by following the best practices. Make sure your website is secured and that you work with a high-quality and reliable web hosting service. Set up a downtime page to inform your visitors that you will be back soon. It is a friendly way to keep them updated, instead of just using a blank page.


Emergencies happen when people least expect it. While you cannot prevent them from occurring, enough preparation will help your business survive. Make sure to have a contingency plan and quality IT service provider to help you address all web-related concerns immediately.

Bracer Systems, Inc. is an IT solutions company that has an on-premise image-based backup system and cloud storage to ensure that you do not lose any data during unexpected downtime. Make sure that your business is ready to face any challenges. Contact us to learn more about our service.


bottom of page