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The Basics of VoIP Services: What Businesses Need to Know

The COVID-19 pandemic has forced many businesses to re-imagine how they reach out to customers and stakeholders. One of those solutions is Voice over Internet Protocol (VoIP), a technological means to allow you to use your Internet for telecommunications services. You may be considering VoIP for your business operations but are unsure of what to expect. But don’t worry, we are here to provide you with the information you need.

This article will discuss the benefits of investing in business VoIP services. We will also talk about what tools you can get from your VoIP provider. Take this as an opportunity to quickly adapt to the changes in the business environment and stay profitable despite challenges.

Benefits of Business VoIP Services

Consider the two major benefits that VoIP can bring for your business to thrive in the current global marketplace:

Flexible customer segmentation and acquisition

Your business’s target customers are composed of different demographics, meaning you have to connect with all of them in different ways. For example, you may have customers who prefer to receive timely business calls, but you may have another group that likes to receive SMS notifications. That is why you need customer segmentation—the process of dividing your customer base into groups with similar interests.

Once segmented, you can devise an acquisition process to service each customer segment and utilize business VoIP services for your business’s convenient communication. That way, you can expand your business’s customer base and seek lucrative opportunities to scale and profit.

Seamless customer data collection

Collecting customer data is a must for businesses nowadays because it can provide you with market-relevant projections to forecast profits accurately. That’s why you should use VoIP technology—a flexible means to reach your customer online and through other telecommunication channels. That way, you can gather all your data together and create big data sets, allowing you to market your business effectively and accurately determine what your target market wants.

Business VoIP Functions

Take note of the following VoIP technologies that you may have for your business:

Texting: There are many mobile phone users worldwide, and you may have customers and stakeholders who prefer to communicate via text messaging. You can utilize your VoIP for texting and transfer to other communication means, like video conferencing and calls, for your convenience. You can also use text messaging as a marketing tool for your customers and maintain a genuine connection with them for promotional purposes and other consumer-related ventures.

Call recording: Your VoIP line does come with call capabilities. You can also record them when you want to document your conversations. For example, you may need to record customer conversations and relay them to your employees for market analysis.

Voicemail to email: There are times when you may not pick up your business landline, which can direct callers to voicemail. Fortunately, there are VoIP configurations that can allow the voicemail to be redirected to your email. That way, you can respond to any crucial callers promptly.

Faxing: Faxes are a great way to send documents worldwide conveniently, and fortunately, there are VoIP systems that can allow you to do so. You may also have distinct customers who prefer to receive data through faxing—another marketing and customer acquisition opportunity for your business!


Businesses everywhere are finding new ways to diversify their communication lines, and fortunately, you can do it conveniently when you subscribe to a VoIP plan. You now also have a better understanding of what to expect. You just need to talk to a local provider to help you pick the appropriate system for your business. Invest in VoIP systems today!

Bracer Systems Inc. can equip your business with the best VoIP service in Alberta. We are your highly dedicated team of IT specialists, committed to streamline your operations and provide transparent, vendo-agnostic technological solutions. Contact us to gain access to the best cost-effective setup to initiate your marketing strategies.


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