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Understanding Cloud PBX: Upgrading Your Company’s Phone System

Gone are the days when people used to rely on traditional telephone systems to communicate with each other. Thanks to the evolution of modern technology, cloud-hosted PBX phone systems were introduced to the market and ended up changing people’s lives for the better.

This advanced phone system involves plenty of unique features that ultimately won’t require you to install excessive fixtures and equipment—which is perfect if you own a start-up company. Unfortunately, you will have difficulty using cloud PBX services if you don’t have a strong internet connection. Other than that, anyone can depend on a PBX system to improve their organization’s communications.

Before anything else, you may be wondering what a cloud PBX system actually is.

Defining a Cloud PBX Phone System

A Cloud Private Branch Exchange (PBX) system is a business phone service that allows people to communicate inside and outside their company. Unlike residential telephone systems, a business phone system showcases an array of functions, such as call conferencing, business-hour settings, extension dialling, route off-hour calls, waiting queues, and hold with music.

Cloud PBX can also be called hosted PBX and virtual PBX. You can only use it if you have stable internet access, which allows you to store all your data in one place–the cloud. That way, you don’t have to maintain physical tools or manage complex hardware to take advantage of its capabilities.

How a Business Phone System Works

Since cloud PBX is a phone system that will not work without the internet, the provider you choose works to deliver the end-to-end phone services, including the housing and other PBX equipment. Your telephones must be plugged into a router to receive calls accordingly, with all of the calls, signals, and features going through your provider’s server on a physical location.

With a PBX system, you can reroute incoming calls, allow call transfers to other available lines, and benefit from communication properties like call waiting and voicemail. In addition, you can take over your cloud phone system through a call flow, which involves designating several features and rules for your chosen phone number.

Using a Call Flow for Your Virtual Phone System

You can utilize a call flow to assist you with planning how you want to route or reroute all of your incoming calls. Its configuration settings allow you to set up when to receive the calls, where you want to have them, and how you want to manage each call that comes into your business phone line.

As a result, you can choose specific hours for accepting calls, such as during business hours only. With a PBX system, you can also determine where your caller is from and control who in your company can answer the call.

The features you can expect to receive with a cloud phone system will differ based on your phone provider, but most offer the same personalized choices for a typical cloud phone system. What’s more, if you don’t want to hear the phones in your office going off all at the same time, you can assign which ones will ring first and what will happen if no one is available at the moment!


A business telephone system is an excellent upgrade to make for your communication solutions, so long as you have a reliable internet connection. It helps you avoid issues with downtime and difficulties with your clients’ geographical locations. With its wide array of features and benefits, you will never go wrong with a cloud PBX phone system to boost your connections and offer quality service.

Are you looking to upgrade your phone system for your small business in Alberta? Bracer offers small and medium-sized businesses with quality IT service solutions and cloud PBX services. Get in touch with us today to find out how it works!


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